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Strategic Plan vs. Business Plan – Creation of Jobs

Dear M & M: What is the difference between a strategic plan and a business plan? -Larry Dear Larry: A major difference between a strategic plan and a business plan is the intent. A Strategic Plan...

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Target Market – Rewarding Employees

Dear M & M: People keep asking me to target my market. What are they talking about? -Dave Dear Dave: The best way to illustrate how one would target a specific market would be to give you an...

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Marketing Plan – Microloan Program

Dear M & M: Do you have any ideas for a quick marketing plan for my small business? –Don Dear Don: With all that needs to be done with the daily operations of most businesses, sometimes marketing...

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Break-even Point – Recreating Your Company’s Image

Dear M & M:  What is a break-even point in business and how do you calculate it? - Barkley Dear Barkley:  Nothing is more important in business than the price you get for your products and...

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Sales Forecasting Method – Name Search for New Business

Dear M & M: How do I determine the best sales forecasting method? – Ethan Dear Ethan: Properly forecasting sales helps you plan and prepare for the months and years ahead, allowing you to control...

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Employee Morale – Company Awareness

Dear M & M: How do I keep employee morale up with rising business costs and possible cutbacks in federal spending in the region? -Randy Dear Randy: The cost of doing business is on the rise no...

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Important Business Questions – Building Effective Groups

Dear M & M: What are some questions I should be asking as a business owner to ensure I’m on the right track with my business? -Tom Dear Tom: Here are five key areas with important questions all...

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Launching a Social Media Campaign & Engaging in Online Activities

Dear M & M: Any best practices or tips regarding launching a social media campaign or engaging in online activities? -Jackson Dear Jackson: The internet is becoming more and more a place where...

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Attracting Hispanic Shoppers in Arizona

Dear M & M: I am hearing from other merchants the importance the Hispanic consumer has become in Arizona. What are some things I need to know to attract Hispanic shoppers to use in my marketing...

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How Social Media can Generate More Business.

How to dive right in with social media. If you're not already using it for your business, you should be!

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