Strategic Plan vs. Business Plan – Creation of Jobs
Dear M & M: What is the difference between a strategic plan and a business plan? -Larry Dear Larry: A major difference between a strategic plan and a business plan is the intent. A Strategic Plan...
View ArticleTarget Market – Rewarding Employees
Dear M & M: People keep asking me to target my market. What are they talking about? -Dave Dear Dave: The best way to illustrate how one would target a specific market would be to give you an...
View ArticleMarketing Plan – Microloan Program
Dear M & M: Do you have any ideas for a quick marketing plan for my small business? –Don Dear Don: With all that needs to be done with the daily operations of most businesses, sometimes marketing...
View ArticleBreak-even Point – Recreating Your Company’s Image
Dear M & M: What is a break-even point in business and how do you calculate it? - Barkley Dear Barkley: Nothing is more important in business than the price you get for your products and...
View ArticleSales Forecasting Method – Name Search for New Business
Dear M & M: How do I determine the best sales forecasting method? – Ethan Dear Ethan: Properly forecasting sales helps you plan and prepare for the months and years ahead, allowing you to control...
View ArticleEmployee Morale – Company Awareness
Dear M & M: How do I keep employee morale up with rising business costs and possible cutbacks in federal spending in the region? -Randy Dear Randy: The cost of doing business is on the rise no...
View ArticleImportant Business Questions – Building Effective Groups
Dear M & M: What are some questions I should be asking as a business owner to ensure I’m on the right track with my business? -Tom Dear Tom: Here are five key areas with important questions all...
View ArticleLaunching a Social Media Campaign & Engaging in Online Activities
Dear M & M: Any best practices or tips regarding launching a social media campaign or engaging in online activities? -Jackson Dear Jackson: The internet is becoming more and more a place where...
View ArticleAttracting Hispanic Shoppers in Arizona
Dear M & M: I am hearing from other merchants the importance the Hispanic consumer has become in Arizona. What are some things I need to know to attract Hispanic shoppers to use in my marketing...
View ArticleHow Social Media can Generate More Business.
How to dive right in with social media. If you're not already using it for your business, you should be!
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